This project was done for a 3rd year student in accounting and fashion. The student's simple vision was to create a brick and mortar store for Asos which incorportates features of the Asos website, making this a digitally interactive store. 

 

The first floor contains digital board displaying concessions and directories with womens and mens beauty brands. 

 

Second floor consists of the womens and mens clothing brands with fitting rooms.

 

Third floor consists of a market place, which has asos clothes and accessories, a style zone for extra support with fashion shopping, a social media zone where you can communicate with people for advice in fashion and view fashion updates and magazines.

There is also a new feature of smart mirrors which can virtually dress you without having to go to the changing rooms.